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Community halls ventilation requirements
Machala, Martin ; Košner, Jan (referee) ; Hejčík, Jiří (advisor)
Bachelor’s thesis deals with ventilation systems and requirements for ventilation of cultural rooms. First of all author focuses on basic ventilation systems. This should be useful to create some theoretical view about this theme. In next topic hygienic requirements for cultural rooms with specification on theatres are discussed in details. In final part author presents suitable ventilation systems capable to fit stated hygienic requirements.
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Marketing communication of the alternative content in cinematic distribution
Dvořáková, Kateřina ; Halada, Jan (advisor) ; Orban, Karol (referee)
The bachelor thesis "Marketing communication of the alternative content in cinematic distributions" describes the phenomenon of alternative content - live cinematic streamings of opera, ballet, theatre shows, exhibitions tours, sports games and other events. Over a few years, these screenings became a regular part of Czech cinema's programme. The theoretical part of the thesis describes the concept of art marketing, its specifics and development. The next part of the thesis characterizes the history of the alternative content and the circumstances that enabled its introduction to the market. This part also outlines the specific kinds of alternative content screenings. The practical part of the thesis shortly introduces the Aerofilms company, the main distributor of the alternative content at the Czech market and it analyses the marketing communication of several alternative content screenings. Afterwards, the specifics, which are connected with the marketing communication of the alternative content are determined.
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Community halls ventilation requirements
Machala, Martin ; Košner, Jan (referee) ; Hejčík, Jiří (advisor)
Bachelor’s thesis deals with ventilation systems and requirements for ventilation of cultural rooms. First of all author focuses on basic ventilation systems. This should be useful to create some theoretical view about this theme. In next topic hygienic requirements for cultural rooms with specification on theatres are discussed in details. In final part author presents suitable ventilation systems capable to fit stated hygienic requirements.
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Prospects of application of marketing tools in the traditional movie theatres
Štůla, Andrej ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The diploma work gives an overview of the development of cinemas with respect to traditional movie theatres and situates it to the present market when meeting some serious problems -- decreasing attendance, commercial multiplex competition and offen insufficient application of marketing knowledges. The work tries to find an answer of the question if the classical movie theatres are convicted to termination. To sort out the task it uses marketing tools with respect of the specific cinema's environment, analyzing recent situation and proposes new marketing methods of solution, which could lead to positive changes aiming primarily to increasing of attendance.
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